January 15, 2026

# Advanced filters 🎛️

Combine multiple filters with is/is not/contains operators to drill down into your analytics.

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### Filter your analytics with precision 🎛️

Combine multiple filters and apply operators like **is**, **is not**, **contains**, and **does not contain** to slice your data exactly how you need it.

#### What you can filter

- **Source**: referrer, UTM campaigns (`utm_source`, `utm_medium`, etc.)
- **URL**: page, entry page, hostname
- **Location**: country, region, city
- **System**: browser, OS, device
- **Custom**: goals

#### Example

Say you run a SaaS and want to see how many visitors from Google who landed on your pricing page actually converted. Apply these filters:

1. **Referrer** is **Google**
2. **Entry page** contains **/pricing**
3. **Goal** is **payment**

You'll instantly see the traffic, conversion rate, and revenue from that specific segment — so you know if your pricing page is doing its job.

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