August 18, 2025

# Conversion funnels 🎯

Track visitor journeys through multiple steps to find bottlenecks and optimize conversion rates.

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### Conversion funnels 🎯

Understand where visitors drop off in your conversion process and optimize your funnel to increase revenue.

1. **Click the + Funnel button** in your analytics dashboard
2. **Add steps** using either:
   - **Page visits** - Track when visitors view specific pages (e.g., /pricing)
   - **[Goals](/content/docs/custom-goals/index.html)** - Track when visitors complete actions (e.g., signup, payment)
3. **Drag and drop** to reorder steps
4. **View your funnel** to see conversion rates, drop-off percentages, etc.

#### Interactive insights

- **Hover over any step** to see detailed conversion metrics
- **Click to pin tooltips** for deeper analysis

Perfect for optimizing signup flows, purchase journeys, landing page scrolls, and any multi-step conversion process.

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